How to battle email burnout: Expert advice from email-efficient CEOs

Ever heard of grim5next? Didn’t think so. I’d always dreamed about being self-employed, and one morning I woke up with the idea to make it happen. I decided to assemble a team of artists to create an interactive anthology about the Apocalypse. It was the summer of 2012, the ‘End of the World’ was nigh, … Read more

The science behind fonts (and how they make you feel)

I’ve noticed how seemingly small things like font and the spacing between letters can impact how I feel when reading online. The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read. Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content. Their presentation of … Read more

Why web projects fail.

Before starting ooomf, most of our founding team worked as independent developers and designers. One of the things we learned early on was the importance of how to setup a project for success, so that it starts and ends smoothly. The benefit of properly setting up a project is that the resulting product is often … Read more

How to cure stage fright: The science behind public speaking.

Palms sweaty. Heart racing. You know the feeling. Whether it’s five people or fifty, public speaking is a gut-wrenching experience for most of us. Before co-founding ooomf, I had a huge fear of speaking in public. Any time I had to present something in front of more than a handful of people, my stomach would … Read more

How much should an app cost?

Before starting ooomf, I worked as an independent designer and at an agency. One of the biggest challenges of the entire project process (and where a ton of time was often spent) was putting together an estimate for how much the project should cost. You need to consider things like budget constraints, what functionalities you … Read more

Out teach your competition

Getting customers is hard. Because of the situation with the web today, it’s never been easier to start a business. That’s awesome for entrepreneurs, except it also means there’s more competition for attention. For instance, there will be more apps submitted to the App Store this week (over 26,000 apps) than there were in the entire App … Read more

Coffee vs. beer: Which drink makes you more creative?

I didn’t know what I was going to write about today. When this happens, normally I grab a coffee to help get the ideas flowing, but for the last few days in Montreal, no one’s been allowed to drink the water due to a bacteria leakage, which also means, no coffee. So instead, I grabbed … Read more

Listen while you work: What music does to your brain

Damn. I forgot my headphones. Nothing has a more negative impact on my day than showing up to our office without them. Like most people, music is a huge part of my life and my tastes are constantly changing based on how I feel or what I’m doing. I listen to the most music while … Read more

Clever ways to fix bad eating habits

I was an active kid growing up and played a ton of sports so I didn’t worry too much about what I was putting in my mouth until I left home for University. I heard that I better watch out for the “Freshman 15″ (the 15 pounds you can expect to gain after a year … Read more