SEO – Ooomf https://ooomf.com The Creative blogging Mon, 24 Jun 2019 12:41:31 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 How to Mine Your Help Desk Data for SEO Insights https://ooomf.com/blog/how-to-mine-your-help-desk-data-for-seo-insights/ https://ooomf.com/blog/how-to-mine-your-help-desk-data-for-seo-insights/#comments Mon, 24 Jun 2019 12:40:16 +0000 http://ooomf.com/?p=195 Read more]]> our help desk is a treasure trove of customer insights that your marketing, sales, and customer service teams can all learn from.

Depending on the size of your business and the sophistication of your customer, you likely have a collection of tools to allow customers to:

  • Submit support tickets, search your knowledge base (support articles).
  • Live chat with your employees (or bots).
  • Give you the ability to survey your customers’ NPS.

Once your help desk is properly configured, here are seven SEO insights you can mine from your ticket log and help desk analytics.

]]> https://ooomf.com/blog/how-to-mine-your-help-desk-data-for-seo-insights/feed/ 60 How to Automate Intent Classification Using Deep Learning https://ooomf.com/blog/how-to-automate-intent-classification-using-deep-learning/ https://ooomf.com/blog/how-to-automate-intent-classification-using-deep-learning/#respond Mon, 24 Jun 2019 12:39:24 +0000 http://ooomf.com/?p=192 There have been major changes in how search engines operate that should question our traditional take on SEO:

  1. Research keywords.
  2. Write content.
  3. Build links.

Nowadays, search engines are able to match pages even if the keywords are not present. They are also getting better at directly answering questions.

]]> https://ooomf.com/blog/how-to-automate-intent-classification-using-deep-learning/feed/ 0 Google Search Console Removes Ability to Set a Preferred Domain https://ooomf.com/blog/google-search-console-removes-ability-to-set-a-preferred-domain/ https://ooomf.com/blog/google-search-console-removes-ability-to-set-a-preferred-domain/#comments Mon, 24 Jun 2019 12:38:15 +0000 http://ooomf.com/?p=189 Google is sunsetting the preferred domain setting in Search Console that allowed site owners to specify which URL to display in search results.

Along with the deprecation of this setting, Google will no longer use any existing Search Console preferred domain configuration.

]]> https://ooomf.com/blog/google-search-console-removes-ability-to-set-a-preferred-domain/feed/ 1 5 Ways to Futureproof Your SEO Strategy From Google Algorithm Updates https://ooomf.com/blog/5-ways-to-futureproof-your-seo-strategy-from-google-algorithm-updates/ https://ooomf.com/blog/5-ways-to-futureproof-your-seo-strategy-from-google-algorithm-updates/#respond Mon, 24 Jun 2019 12:37:11 +0000 http://ooomf.com/?p=186 On June 3, Google pre-announced the launch of a “broad core algorithm update” to be released the following day.

The decision to pre-announce the update was presumably as much about Google’s PR team stopping Gary Illyes from naming another update as it was to save SEO pros from freaking out.

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