our help desk is a treasure trove of customer insights that your marketing, sales, and customer service teams can all learn from. Depending on the size of your business and the sophistication of your customer, you likely have a collection of tools to allow customers to: Submit support tickets, search your knowledge base (support articles). … Read moreHow to Mine Your Help Desk Data for SEO Insights
There have been major changes in how search engines operate that should question our traditional take on SEO: Research keywords. Write content. Build links. Nowadays, search engines are able to match pages even if the keywords are not present. They are also getting better at directly answering questions.