our help desk is a treasure trove of customer insights that your marketing, sales, and customer service teams can all learn from.
Depending on the size of your business and the sophistication of your customer, you likely have a collection of tools to allow customers to:
- Submit support tickets, search your knowledge base (support articles).
- Live chat with your employees (or bots).
- Give you the ability to survey your customers’ NPS.
Once your help desk is properly configured, here are seven SEO insights you can mine from your ticket log and help desk analytics.